Morning, noon, or night it’s party time at Pepe’s place! LeapFrog helped Pepe Lopez Tequila develop a new online image consistent with the brand’s visual and emotional signature in the marketplace.

We created an entire party planning tool – stepping the user through selecting their type of party and picking their drink and food recipes with suggested pairings. The user creates a party name with the proper information, which is then emailed out to all of their friends, inviting them to the party. The Party Meister tool then compiles all of the data selected and inputted and creates a downloadable PDF manual.

Permission e-letters, online promotions, and interactive sweepstakes helped ensure the brand’s message reached and informed consumers while retaining the visual punch created for the brand.