Pouring on the creative. When Brown-Forman wanted to re-brand their Tuaca line, they selected LeapFrog Interactive. Having worked with Brown-Forman on a number of their other brands, we were able to fully leverage our industry knowledge, creativity and branding experience for this project. The result? A multiple award-winning website.

As an added bonus, due to the re-invented, attitude-driven brand, consumer interest and consumption has significantly increased. It has become a favorite among bartenders. All this leads to the result that really counts - sales volume by the case spiking worldwide!

Through vivid imagery and clear and concise content, the new website delivers a rich experience to TuacaÕs consumer base, clearly communicating the attitude, fun and essence that belongs to Tuaca. To support the increased interest by bartenders in Tuaca, we created, in conjunction with Brown-Forman, the Tuaca Tenders portal. Bartenders from around the world can submit their bio to be considered for the featured bartender. Criteria include their favorite moment as a bartender, favorite time to drink Tuaca, and favorite Tuaca recipe, as well as additional bartending experience and skills.