Creating a next-generation interactive production requires forethought and planning. You need not only knowledge of your target audience, but a complete understanding of the interactive landscape and where to position yourself within it.
What is your online brand saying about your company? Is it aligned with your offline identity? Is it driving new business? Is the way your organization is perceived online being enhanced by your current online destinations?
Who Are Your People?
Who is your target audience? What constitutes a conversion for your site? Are you looking for sales or just solid prospects? What are the specific market goals that your interactive project needs to meet?
Who Cares About the Other Guys?
What are your competitors doing in interactive? What aren't your competitors doing that they should be? Are there initiatives that you could take on that would position you as the leading edge in your industry online?
